An Early Canadian Postcard Publisher

From the 1905 issue of Bookseller and Stationer magazine:

"As an apostle of the picture post card in Canada, Mr. MacFarlane occupies a foremost position. About five years ago, in conjunction with Grip, Limited, Toronto, he started out to publish cards and souvenir books. He assumed all the publishers' risks, Grip, Limited, taking care of the details of manufacture. The business grew rapidly, and in February of this year Mr. MacFarlane took the business over from Grip, Limited, and located in the Westwood Building, at 72 Bay street, these premises offering exceptional advantages for offices, sample andwarerooms.

A month or two later it was deemed advisable to open a branch office in Buffalo to take care of the rapidly-growing American business. The Buffalo offices are at Room 15 Coal & Iron Exchange, Mr. R. F. Stetson being in charge. The trade of Canada from coast to coast and of a portion of the United States is taken care of by three or four travelers. The firm are now making preparations to publish a line of their own in fancy and comic post cards, suited particularly to American and Canadian tastes in this line."